The solution:
Policy communication by using sharp frames and messaging and a highly targeted approach to reaching the target group.
Which means did we apply:
We have translated this core message into short clips and visuals. This content was distributed to the target group (both through social media ads and screens in Brussels) at various times during the political process in Brussels and Strasbourg, working as an integrated campaign together with other efforts.
The result:
In April 2023, the transport committee of the European Parliament decided to add the Lelylijn and Emmen Rheine connection to the European train network.